Ben Koff possesses over 20 years of experience in the hospitality industry, specializing in casino and hospitality strategy, CRM, data-driven marketing, player development, and enhancing guest experiences. Notable roles include Vice President of CRM & Loyalty at SBE Entertainment, COO and General Manager at Mount Airy Casino Resort, and Vice President of Marketing at Golden Nugget Lake Charles. Prior positions at Caesars Entertainment Corporation encompassed various marketing and analytical leadership roles. Ben Koff is also the owner of Hidden Upside and has contributed to the marketing and analytics strategies at Scarlet Pearl Casino Resort. Educational credentials include a BS from Northwestern University and an MBA from UCLA Anderson School of Management.
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