Jennifer Donahoe

Fractional CMO at HiDEF

Jennifer Donahoe has over 20 years of experience in marketing and growth roles. Jennifer began their career in 1996 at Hasbro, where they served as a Marketing Manager for Batman, Transformers, and Jurassic Park III. In 2001, they joined Disney Consumer Products as a Director of Category for Toys and Sporting Goods. In 2006, they moved to Cranium as a Director of Product Marketing. In 2007, they joined Electronic Arts as a Sr. Director of Marketing, where they drove $150mm+ in sales in the inaugural year of the Hasbro digital licensee agreement. In 2013, they became the Head of Marketing and Partner Relations at Tango. In 2014, they held two roles at the same time: Sr. Director of Marketing and Design at Mattel, Inc. and Head of Marketing for Farmville and the "Ville" Franchises at Zynga. From 2016 to 2018, they were the Growth Lead and Sr. Director of Marketing at Scopely. In 2021, they joined HiDef, Inc. as the Head of Publishing & Marketing.

Jennifer Donahoe obtained a Bachelor of Science in Business Administration (BSBA) from Washington University in St. Louis - Olin Business School in 1996. Her field of study included marketing and psychology.

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