Sophie Catonné

Chief Marketing Officer at Hiflow

Sophie Catonné has over 14 years of experience in various marketing roles. Sophie is currently serving as the Chief Marketing Officer at Hiflow (Expedicar) since January 2019. Prior to this, Sophie worked as the Head of Digital Marketing - Acquisition and the Responsable Marketing Acquisition at BOXTAL from November 2015 to December 2018 and from October 2013 to October 2015, respectively. Sophie played a key role in increasing new client volume through paid acquisition and implementing strategies such as RTB conquête and retargeting, native ads, and co-marketing partnerships.

Before joining BOXTAL, Sophie worked at smartphoto group as the Responsable Marketing Web from June 2011 to June 2013 and as the Chef de Produit Acquisition from January 2009 to May 2011. Sophie started their career as a Chef de Produit at smartphoto group from May 2006 to January 2008.

Sophie began their professional journey as an Assistant Marketing at Pixmania from March 2005 to April 2006. Here, they managed relationships with graphic service providers, contributed to the redesign of the e-commerce websites japan-diffusion.com and hitechavenue.com, and handled content management.

Sophie Catonné's education history is as follows:

From 1999 to 2001, they attended Université Paris Nanterre and completed a Bi-Deug in Economics and English, focusing on managerial economics.

From 2001 to 2002, they continued their studies at Université Paris Nanterre and obtained a License in Management Sciences, specializing in finance and financial management services.

In the following academic year, from 2002 to 2003, Sophie pursued a Master's degree in Business Administration at Université Paris Nanterre, with a focus on finance and financial management services.

Finally, from 2003 to 2004, they completed their education at Université Paris Nanterre with a Master 2 in International Operational Marketing.

The provided information does not disclose any further education or academic experiences beyond what is mentioned above.

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Timeline

  • Chief Marketing Officer

    January, 2019 - present