HighCo
Didier Chabassieu joined HighCo when it was created in 1990 after completing a higher education in finance. In 1993, he organized the first investor fundraising, then in 1996, became Chief Financial Officer, member of the Management Board and led the IPO of HighCo on the stock market.
From 2000, he took charge of mergers & acquisitions for the Group and led around thirty acquisitions in 10 countries in Europe . In particular, he floated a subsidiary on the German market and led the Group's minority stakes in the Internet start-ups Rue du commerce (in 1999), Médiastay (in 2000) and Digitick (in 2007).
He was appointed Chief Executive Officer in 2002 and Chairman of the Management Board in 2013.
HighCo
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.