HighCo
Frédéric Chevalier, Richard Caillat and Didier Chabassieu cresated the company, the group developed around a pioneering vision: communication and marketing were going to become digital. 30 years later, this strategy has enabled HighCo to become a major player in data-marketing and communication. In 2019, the Group is continuing its innovation process, by acquiring an agile vehicle, the start-up Studio HighCo Venturi. Its mission: to offer brands and distributors digital solutions to support the experience and purchasing behavior of their consumers.
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HighCo
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.