HighCo
Martin B. has extensive experience in digital project management within the HighCo Group since May 2013, currently serving as the HighCo DATA Benelux Digital Project Manager, where responsibilities include overseeing 'ad hoc' projects, ensuring timely and budget-compliant delivery. Previous roles at HighCo Group include Account & Project Coordinator for top FMCG clients, managing digital promotional activations, and serving as a Junior Digital Project Coordinator, where technical and commercial monitoring of e-couponing projects was conducted. Earlier experience includes a marketing internship at Belfius and a job student position at Novartis, with educational credentials in Digital Marketing and Communication from Ehsal Management School and a Bachelor's degree in Business Management - Marketing from HUB-EHSAL.
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HighCo
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.