HighCo
Nicolas Besnard is an experienced retail and marketing professional currently serving as Directeur Retail at HighCo Group since September 2022. Prior roles include VP Sales and Sales Director at ARMIS.TECh, where an AI-powered platform was developed to enhance local advertising for retailers, and Account Manager at BudgetBox, focused on signing new retail partners for digital marketing innovations. Previous experience encompasses leadership positions as Chief Marketing Officer at Netto, where brand loyalty and marketing campaigns were essential, and In-store Media Manager at Groupement des Mousquetaires, effectively increasing sales through digital signage initiatives. Nicolas holds a Master of Science in Marketing from EDHEC Business School and has furthered education through an Erasmus program at Università Cattolica del Sacro Cuore.