Shannon McFarland

Shannon McFarland is an accomplished publicist and communications director with extensive experience in public relations and sports management. Currently serving as a Publicist at Champion Diaries Management since April 2012 and as Director of Communications for High Street Equity Partners since May 2021, Shannon excels in managing brand positioning and messaging for diverse clients including athletes, entrepreneurs, and government agencies. In addition to a role as Head of Social PR at atusonsocial since January 2021 and a previous position at Champion Diaries, Shannon has held various roles including Recruiting Coordinator at NCSA Next College Student Athlete and Assistant Volleyball and Literacy Coach at Urbana School District #116. Shannon's academic background includes a Master of Science in Recreation and Sport Management from Florida International University and dual Bachelor of Arts degrees in Mass Communication/Media Studies from Clark Atlanta University, specializing in Public Relations Management.