Julie Kaplan

Julie Kaplan is a seasoned marketing professional currently serving as the Chief Marketing Officer at Higher Logic since August 2025 and as a Board Member at HoCoJAG since January 2025. Kaplan has extensive experience in the healthcare and financial sectors, having held significant roles including Senior Vice President of Marketing and Revenue Operations at CareMetx, LLC, where two departments were established to enhance growth strategies. Previous positions include Vice President of Marketing at Versant Health, where brand transformation was successfully executed, and Marketing Director for Innovation Health at Aetna, where the brand grew to over 185,000 members. Kaplan began a robust career in marketing with roles at Healthy Directions, T. Rowe Price, Discovery Communications, and Allfirst Bank, supported by an MBA from the University of Maryland.