Highfy
Aftab Ahmed Lashari is an experienced marketing professional currently serving as an Associate Manager at Highfy since November 2022, where responsibilities include creating and executing performance marketing strategies, managing digital campaigns, and optimizing budgets for improved ROI. Prior to this role, Aftab worked as a Management Trainee at Tamatos, overseeing digital marketing for multiple clients, and completed a Digital Marketing Internship at Buckle and Threads, where marketing campaigns and customer engagement strategies were developed. Additionally, Aftab held the position of Deputy Director at Digicon Informatics Society of IoBM from March 2019 to December 2020. Aftab holds a Bachelor of Business Administration in Marketing from the Institute of Business Management, earned in 2022.
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Highfy
Every person is entitled to have the ultimate experience of using authentic, high-end products that makes them feel confident. With a lack of trustworthy online retailers currently and a dire need to have one, Highfy was launched to fulfil that gap and win hearts!With our finely curated and ever-growing collection of 500+ International, Premium,Luxury, Niche and cult brands, Highfy strives to fulfil your Skin Care, Makeup, Haircare, Fragrance, and Personal Care needs by creating a fitting and feasible access to authentic products.The word Highfy (pronounced like wi-fi) is commonly used in routine Urdu communication in Pakistan and has a connotation of "elite" and "highend" attached to it. The same meaning is the inspiration behind coining the name Highfy.pk that aims to become a one-stop-shop for High-end Beauty products and bring to its customers what it proudly refers to as "Truly Brands".