Highfy
Anas Waqar currently serves as a Category Manager at Highfy, focusing on the Skincare category, where responsibilities include managing supply chain operations, marketing, and brand partnerships to drive significant growth. Prior to this role, Anas held the position of Vendor Manager at Bagallery, achieving a notable 40% category growth and optimizing cash flow through improved margins. Anas also has experience as a Category Executive and Marketing Intern within the same company, contributing to streamlined processes and inventory management. Earlier career experiences include freelancing as a tutor and interning in supply chain roles. Anas Waqar is pursuing a Bachelor of Business Administration with a specialization in Logistics, Materials, and Supply Chain Management at the Institute of Business Management.
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Highfy
Every person is entitled to have the ultimate experience of using authentic, high-end products that makes them feel confident. With a lack of trustworthy online retailers currently and a dire need to have one, Highfy was launched to fulfil that gap and win hearts!With our finely curated and ever-growing collection of 500+ International, Premium,Luxury, Niche and cult brands, Highfy strives to fulfil your Skin Care, Makeup, Haircare, Fragrance, and Personal Care needs by creating a fitting and feasible access to authentic products.The word Highfy (pronounced like wi-fi) is commonly used in routine Urdu communication in Pakistan and has a connotation of "elite" and "highend" attached to it. The same meaning is the inspiration behind coining the name Highfy.pk that aims to become a one-stop-shop for High-end Beauty products and bring to its customers what it proudly refers to as "Truly Brands".