Highfy
Hanzala Raja is a versatile professional with a strong background in business development, project management, and entrepreneurship. As the Founder of Highfy since 2021, Hanzala has focused on enhancing access to premium beauty brands in Pakistan through an eCommerce platform. In a concurrent role as Business Development Manager at Overseas Business Corporation-Pakistan, Hanzala leads strategies for acquiring FMCG retailers to expand the B2B network. Previously, Hanzala managed a team of content writers at Fiverr, delivering digital marketing content globally. With experience in event management from the LUMS Entrepreneurial Society and educational roles at Nixor College, where Hanzala also served as COO of Nixor Financial Services, Hanzala is pursuing a Bachelor's degree in Management Science at Lahore University of Management Sciences.
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Highfy
Every person is entitled to have the ultimate experience of using authentic, high-end products that makes them feel confident. With a lack of trustworthy online retailers currently and a dire need to have one, Highfy was launched to fulfil that gap and win hearts!With our finely curated and ever-growing collection of 500+ International, Premium,Luxury, Niche and cult brands, Highfy strives to fulfil your Skin Care, Makeup, Haircare, Fragrance, and Personal Care needs by creating a fitting and feasible access to authentic products.The word Highfy (pronounced like wi-fi) is commonly used in routine Urdu communication in Pakistan and has a connotation of "elite" and "highend" attached to it. The same meaning is the inspiration behind coining the name Highfy.pk that aims to become a one-stop-shop for High-end Beauty products and bring to its customers what it proudly refers to as "Truly Brands".