Highfy
Muhammad Umair Tasleem is a performance marketing executive currently employed at Highfy since May 2023, focusing on executing performance marketing strategies and managing digital campaigns. Previously, Muhammad held the position of digital media executive at Spectrum | VMLY&R, where work involved brands like Coca-Cola, and served as a social media marketing executive at Lionup Digital, managing campaigns for various brands. Muhammad's entrepreneurial experience includes founding Dolpharel, a clothing brand launched during the pandemic, along with a background in marketing internships at notable companies such as PepsiCo and Valeem Online. Educational qualifications include an MBA in Marketing from Iqra University, and a BBA in Marketing from Barrett Hodgson University.
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Highfy
Every person is entitled to have the ultimate experience of using authentic, high-end products that makes them feel confident. With a lack of trustworthy online retailers currently and a dire need to have one, Highfy was launched to fulfil that gap and win hearts!With our finely curated and ever-growing collection of 500+ International, Premium,Luxury, Niche and cult brands, Highfy strives to fulfil your Skin Care, Makeup, Haircare, Fragrance, and Personal Care needs by creating a fitting and feasible access to authentic products.The word Highfy (pronounced like wi-fi) is commonly used in routine Urdu communication in Pakistan and has a connotation of "elite" and "highend" attached to it. The same meaning is the inspiration behind coining the name Highfy.pk that aims to become a one-stop-shop for High-end Beauty products and bring to its customers what it proudly refers to as "Truly Brands".