Christina Zdanowski-Pattison

Christina Zdanowski-Pattison is a seasoned marketing professional with extensive experience in healthcare and telecommunications. Currently serving as the Sr. Director of Marketing Strategy and Market Activation at Highmark Health since June 2015, Zdanowski-Pattison leads efforts to redesign care delivery systems. Previously, roles included Director of Strategic Marketing at Highland Hospital of Rochester NY, where responsibilities encompassed strategic planning and positioning the hospital as a regional referral center. With a strong background at Excellus BCBS, Zdanowski-Pattison directed brand communication and marketing strategies, focusing on customer acquisition and retention. Earlier experience as National Marketing Manager at Frontier Communications involved managing growth products and market positioning, while initial marketing expertise was developed at Rochester General Health System. Zdanowski-Pattison holds a Bachelor of Science in Business Administration with a focus on Business and Marketing from SUNY Brockport.