Fred Watford

Fred Watford is an accomplished digital marketing professional with extensive experience in the healthcare and hospitality industries. Currently serving as Lead Digital Marketing Strategist at Highmark Health since November 2019, Fred drives performance improvements by acting as a liaison between cross-functional teams and developing data-informed strategies. Prior experience includes roles as Senior Digital Marketing Analyst and Digital Marketing Manager at Dream Hotel Group, where Fred developed e-commerce and social media strategies and managed external partners. Earlier in the career, Fred served as a Digital Marketing Coordinator and Director of Guest Services, overseeing community management and guest services in various settings. Fred holds a Bachelor of Fine Arts degree from Jacksonville University, earned between 2001 and 2005.