Lance Palpallatoc

Lance Palpallatoc is a seasoned marketing professional with extensive experience in digital marketing technology, currently serving as the National Marketing Technology Manager at Highmark Residential since July 2018. In this role, Lance has become the primary resource for Google-related initiatives, successfully implementing Google Analytics and migrating properties to GA4, among other achievements. Lance's career at Highmark Residential began as an onsite Leasing Specialist, progressing through various roles including Leasing Manager and Digital Marketing Coordinator. Prior to that, Lance worked as a driver for Uber while pursuing an insurance license and held multiple management positions in the restaurant industry, showcasing a diverse professional background. Lance earned a degree from Florida State University between 2005 and 2010.