Christina Zdanowski-Pattison

Christina Zdanowski-Pattison is a seasoned marketing professional with extensive experience in strategic marketing and market activation. Currently serving as the Sr. Director of Marketing Strategy and Market Activation at Highmark Health since June 2015, Christina leads innovative marketing initiatives aimed at transforming care delivery systems. Prior roles include Director of Strategic Marketing at Highland Hospital of Rochester NY, where responsibilities included public relations and marketing, and Director of Brand Communication & Marketing at Excellus BCBS, focusing on customer acquisition and retention strategies. Christina also has a background in telecommunications as National Marketing Manager for Frontier Communications and as Marketing Manager for Rochester General Health System, where various successful campaigns and marketing plans were developed. Christina holds a Bachelor of Science in Business Administration with a focus on Business and Marketing from SUNY Brockport.