Heather Kratsas

Heather Kratsas serves as the Director of Creative Agency Operations & Strategic Account Management at Highmark Health since July 2018, where leadership spans creative operations, account management, and business affairs for Tonic, the organization's internal creative agency. With a background as Manager of Agencies & Creative Account Management at Highmark Health, Heather played a pivotal role in establishing Tonic and fostering a customer-centric creative culture. Prior experience includes serving as Management Supervisor at MARC USA, where significant contributions were made to the largest client through strategic marketing that engaged consumers. Earlier roles include Assistant Program Director at Summer Study Programs and Client Services & Media Coordinator at On 3 Creative Group. Heather holds a Master's degree in Integrated Marketing Communication and a Bachelor's degree in Psychology and Communication & Rhetorical Theory from Duquesne University.