Pam Sahota

Pam Sahota serves as the Director and Head of Global Content & Social Media Marketing at Highspot since September 2022, wherein responsibilities include leading global content initiatives and executing integrated campaigns. As the Founder and Content Chief of Radiate Daily, Pam develops and manages a community focused on mind, body, and soul through various media platforms. Additionally, Pam is a Board Member and Vice President of Marketing Communications for the American Marketing Association Connecticut Chapter. Previous roles include Director of Digital Content Strategy at Armis, Director of Brand & Messaging Strategy at IBM, and Head of Brand Digital Media for Rémy Cointreau, among others. Pam holds an MBA in Marketing from Suffolk University and a B.S. in Physics from Simmons University. A published author, Pam's poetry book is available on Amazon.