Carol Carrubba is a public relations professional with over two decades of experience. Carol is currently the Principal at Highwire PR, but they have also served as a Board Member of the Children's Creativity Museum and as Senior Vice President at both Porter Novelli and Schwartz Communications.
During their time at Porter Novelli, Carol was the senior lead on T-Mobile B2B, Retail and Channel Programs. Carol was also responsible for Sony Computer Entertainment America's software and holiday gift guide, which included new game title launches and Playstation's first foray into non-enthusiast social media. In addition, Carol successfully eased Wells Fargo into their first proactive Twitter engagement. As West Coast new business development lead, they were responsible for adding T-Mobile to the agency roster.
At Schwartz Communications, Carol provided strategic guidance and client counsel for accounts such as HP, DEMO conference, SXSW, Planview, and Motion Computing.
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