Erica Smith

Sr. Product Manager at HighWire Press

Erica Smith has a diverse work experience spanning multiple industries. Most recently, they worked at Wells Fargo as the Experience Design Manager, Content Design and Co-Chair, Pride Connection SF Bay Area. Prior to that, they held the position of VP, Content Strategy and Manager, Channel and Standards Content at the same company.

Before joining Wells Fargo, Erica worked as a Consultant through their own company, Erica Smith Consulting, providing services to start-ups in the areas of social media, digital strategy, content marketing, and product development. Some of their clients included Refresh, Phizzle, Swappin, GreenButton, and Trier & Company.

Erica also gained experience at HighWire Press as a Sr. Product Manager and at Yahoo as a Sr. Product Manager and Senior Product Manager, Lifestyles. At eBay, Erica worked as a Senior Content Strategist and later as a Product Marketing Manager. Additionally, they served on the Board of Directors at the San Francisco LGBT Community Center.

Early in their career, Erica held the position of Director of Marketing & PR at Vicious PC, a boutique PC company specializing in customized PCs for gamers and high-end users. Erica also worked as an Executive Editor at CNET.

Overall, Erica has a strong background in content strategy, product management, and consulting, with a focus on digital and social media. Additionally, they have experience in marketing, public relations, and business development in the gaming hardware industry.

Erica Smith earned a B.A. in English from Wesleyan University. Erica then pursued a Master's degree in Information Science from San Jose State University, which they completed from 2002 to 2005. In 2012, Erica received certification as a Practical Product Management specialist from Pragmatic Marketing.

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Timeline

  • Sr. Product Manager

    January, 2011 - present

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