Laura L. A.

Laura L. A. is an experienced eCommerce professional with a strong background in sales management and product strategy. Currently serving as the eCommerce Wholesale Sales and Product Manager at Highwood USA since August 2022, Laura created and implemented a wholesale pricing strategy to enhance profitability and spearheaded the development of top-performing SKUs. Previously, as Director of eCommerce at Crestview Collection, Laura led a team to meet business objectives and established performance goals. Laura's earlier roles included Merchant Category Leader/Buyer at Fred's Inc., Omni-Channel Associate Buyer at Kirkland's, and Co-Manager at Talbots, demonstrating a consistent trajectory of leadership in retail. Laura holds a Bachelor of Science in Fashion Merchandising with a Minor in Marketing from Middle Tennessee State University.