Laura Cloquell Cardona

Laura Cloquell Cardona has a diverse work experience spanning different industries and roles. Laura began their career in 2006 as a Production Assistant and Unit Production Manager at Malvarrosa Media, a media production company in Valencia. Laura was responsible for managing permissions, assigning equipment, and organizing production teams. Laura also handled rights management for the music used in productions. Laura continued working in the media field at Lalomita Producciones as a Jefe de Producción and later as a Unit Production Manager and Executive Producer. In these roles, they were involved in pre-production tasks such as budgeting, planning, and hiring. Laura also managed contracts, payments, payroll, and invoicing.

In 2012, Laura transitioned to the field of digital analytics, starting as an Analyst Web at Vocento. Laura performed analysis of websites and reported on audience evolution and user experiences. Laura utilized tools such as ComScore and Nielsen for data extraction. Laura then worked at Infoempleo as an Analyst Web, where they were involved in creating dashboards, managing affiliates, and conducting competitor benchmarking.

From 2013 to 2015, Laura worked at Increnta as a Digital Analyst. Laura'sresponsibilities included creating reports on website analytics, configuring goals and conversion funnels, and collecting data for content marketing proposals.

In 2015, Laura joined timingsense as a Digital Analyst, where they focused on data analysis, digital marketing, and eCommerce. Laura'stasks included defining business KPIs, implementing measurement tools, and developing SEO and marketing strategies. Laura also created business dashboards based on defined KPIs and analyzed user behavior.

Laura's most recent work experience includes teaching roles at EDEM Escuela de Empresarios and IEM Business School, where they shared their knowledge and expertise in the field of digital analytics.

Currently, Laura is working as a Digital Analytics Consultant for HIKE & FOXTER, providing insights and recommendations in the field of digital analytics.

Overall, Laura Cloquell Cardona's work experience showcases their expertise in digital analytics, media production, and project management.

Laura Cloquell Cardona has a diverse education history. In 2002, they began their studies at the Universitat Politècnica de València (UPV), where they pursued a Bachelor's Degree in Media Communication. During their time at UPV, they also completed a Licenciado Comunicación Audiovisual, focusing on production, animation, and art direction.

In 1997, Laura enrolled at the Universidad de Valencia, where they earned a Bachelor's Degree in Business Administration with a specialization in Marketing and Communication. Laura also obtained a Diplomada Ciencias Empresariales during this period.

In terms of specialized programs, Laura attended KSchool in 2014 to complete a CRO Ignite program specializing in optimization, focusing on web analytics and user experience. Laura then embarked on a Master's program in Web Analytics at KSchool from 2011 to 2012.

Additionally, Laura pursued further education in web analytics by attending Mide y Vencerás in 2015 to obtain a certificate in Google Tag Manager.

Recently, in 2021, Laura returned to KSchool to enhance their skills in the field of big data marketing. Laura completed a course on Big Data Marketing, which emphasized data processing and technology.

In terms of certifications, Laura has obtained several throughout their career. In 2014, they achieved the Google Analytics Individual Qualification from Google. Laura also obtained certifications in Inbound Marketing from HubSpot and completed various courses through Coursera, including "Getting and Cleaning Data" and "R Programming."

Currently, Laura has the Google Analytics Certification and continues to expand their knowledge and expertise in the field.