Primrose Smith

Primrose Smith is an accomplished professional with extensive experience in public relations and business management. Currently serving as Senior Associate Director for Ford Europe at Burson since June 2024, Primrose has also held the position of Senior Associate Director for Ford of Europe at Hill & Knowlton since June 2014. Prior to these roles, Primrose was a Senior Account Manager at Jori White PR from November 2010 to June 2014 and began the career as an Event Coordinator at Event Planet from October 2008 to April 2009. Primrose holds a BA Hons in International Business from the University of the West of England, complemented by international studies at Indiana University of Pennsylvania.