Samantha Kay

Samantha Kay is a seasoned marketing and content professional with extensive experience in digital strategy and content creation. Currently serving as VP and National Lead for Digital at Burson, and Vice President at Hill+Knowlton Strategies, Samantha specializes in Influencer Marketing, Editorial, Content, Social, Digital Strategy, SEO, and Paid Media. Previous roles include a Content Consultant for various B2B and B2C brands, Content Director at Sid Lee and Totem, and editorial positions at Kraft and Home Depot, where Samantha significantly enhanced content strategies and led multi-disciplinary teams. Samantha holds a BA in English from Queen's University and further education from Ryerson University.