Marcel M. is an experienced professional in digital transformation and customer advocacy, currently serving as the Head of IoT Cloud and Head of Customer Advocates at Hilti Group since August 2022. In this role, Marcel leads multinational teams across Germany, Liechtenstein, India, and Malaysia, focusing on global software support and customer enablement initiatives. Prior to Hilti, Marcel worked at KUKA from July 2017 to July 2022 in various leadership positions, driving international digital transformation programs and establishing an IT Shared Service Center in Budapest. Earlier experience at UniCredit as a Project Manager for M&A involved overseeing carve-out projects. Marcel holds a Ph.D. in Management Information Systems from Universität Innsbruck and additional educational credentials from The University of Auckland.
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