Aarica Alexander-Sovine is an experienced professional in the hospitality and event planning sectors, currently serving as a Regional Account Manager at Hilton since April 2013. Aarica has a strong entrepreneurial background as the Owner of Special Event Designs, a position held since August 2005. Prior experience includes serving as a Senior Sales Manager for Pointe Hilton Resorts from August 2010 to April 2013, and as President at Meeting Strategies from June 2001 to January 2007, where Aarica led a third-party meeting planning company. Further roles include working as a Meeting Planner for Best Western International from January 2003 to August 2005, and as a National Sales Manager for Pointe Hilton Resorts in the West Coast Market from December 1994 to June 2001.