Lara Hernandez

Senior Vice President, Brand Management at Hilton

Lara Hernandez (Jaffe) has held various high-level positions in well-known hotel companies such as Hilton and InterContinental Hotels Group. Lara has extensive experience in brand strategy, innovation, human resources, sales, marketing, and business development. Lara has a Bachelor of Science degree from West Virginia University and has consistently driven revenue growth and positive outcomes throughout their career.

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Hilton

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Hilton Worldwide, a hospitality company, owns luxury and full-service hotels and resorts, extended-stay suites, and focused-service hotels.


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10,000+

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