Sam R. is currently the Senior Manager of Destination Marketing for the UK and Ireland at Hilton, where they utilize strategic thinking to enhance brand awareness and build partnerships within the travel industry. Previously, Sam held various marketing roles, including Economic Development Officer at Wealden District Council and Advertising & Digital Marketing Executive at Tourism Ireland, where they developed and implemented creative marketing campaigns. Sam's extensive experience in project management and marketing has allowed them to drive growth and enrich the guest experience across diverse platforms.
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