Shan Lui

Shan Lui serves as the Vice President of Partnerships & Experiential Marketing at Hilton since November 2023. Prior to this role, Shan was a Consultant for Creative Partnerships, Immersive Experiences, and Experiential Marketing at Point Deux. Notable experience includes co-managing the Netflix Is A Joke: The Festival, a groundbreaking 12-day comedy event, while also leading events for Netflix's API sub-brand. Shan held the position of Senior Vice President of Talent at Kyra Media and Vice President of Creative Partnerships at Superfly, where significant projects included producing The Friends Experience and The Seinfeld Experience. Early career highlights involve artist management for Madonna during the MDNA Tour and U2 for multiple major tours, alongside producing various multimedia projects. Shan holds a Bachelor of Science degree from Boston University College of Communication in Film/Cinema/Video Studies.