HIMSS
Kristina Winters is an accomplished marketing professional with extensive experience in developing and executing data-driven marketing strategies, currently serving as the Senior Director of Audience Strategy, Marketing and Communications at HIMSS since October 2013. Kristina has a proven track record of driving engagement, revenue, and brand impact across global healthcare markets, leveraging behavioral insights, persona-based strategies, and competitive analyses. Previous roles at HIMSS include Director and Senior Marketing Manager, where Kristina successfully led high-performing teams and integrated marketing campaigns. Kristina is also the founder of Kristina Winters Consulting, focusing on strategic marketing and content development. Earlier in the career, Kristina worked as a Marketing Specialist at Nokia, enhancing marketing communications and analytics. Educational credentials include a Bachelor of Arts and a Master of Arts in History from Miami University and DePaul University, respectively.
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HIMSS
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HIMSS is a global advisor and thought leader supporting the transformation of the health ecosystem through information and technology. As a mission-driven non-profit, HIMSS offers a unique depth and breadth of expertise in health innovation, public policy, workforce development, research and analytics to advise global leaders, stakeholders and influencers on best practices in health information and technology.