Alexander MacDonald

Founder & CEO at HindSight

Alexander Macdonald is an experienced entrepreneur and professional with a diverse background in sales, marketing, and advanced technology. As the Founder and CEO of HindSight since March 2017, Alexander has led an innovative start-up focused on transforming cycling experiences. Previous roles include Opportunities Creator at Aquilatec, where engagement in sales and client productivity strategies was key, and Research Assistant at the University of Strathclyde, where Alexander contributed to the development of advanced simulation tools for high-energy lasers. Additional experience includes working as a Pedicab Operator, cultivating strong interpersonal skills through extensive customer interaction, and interning at BrazenFish, providing insights for marketing strategies aimed at students. Alexander holds a Master’s Degree in Physics from the University of Strathclyde and has pursued further education at the Royal Academy of Engineering and Babson College.

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Edinburgh, United Kingdom

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HindSight

HindSight eyewear is a cycling game-changer: by integrating patent pending technology into scientifically designed sports glasses, commuters can be more aware of the road around them, and cycling racers can keep an eye on the competition like never before. No more guesswork, HindSight raises your awareness to 20/20.


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