Ankitha Dechamma currently serves as Lead-Digital at Hindustan Coca-Cola Beverages since August 2023. Prior to this role, Ankitha was at Flipkart for over eight years, advancing through several positions including Lead-Content & Growth Marketing and Senior Manager across various marketing functions. Key accomplishments at Flipkart include the go-to-market strategy and execution for 16+ Flipkart Video Originals, creating India's first remotely shot TV commercial, and leading significant marketing campaigns such as #IsseBadaKuchNahi during the Big Billion Days. Ankitha's earlier experience includes project management at Conduit Global for British Gas, and an MBA from Cardiff School of Management.