Siddharth Haridas is an experienced sales and business management professional with a diverse background spanning over two decades in various sectors, including home appliances, consumer electronics, and sanitation. Currently serving as the Zonal Head for Sanitary and Bathfittings at Hindware Limited, Siddharth is responsible for leading faucet business operations across the western region of India, focusing on distributor management, team leadership, and retail expansion. Prior roles include Zonal Head at Orient Electric, Regional Sales Manager at Lenovo India, and National Key Account Manager at LG Electronics, where Siddharth managed key accounts and extensive distributor networks. Siddharth holds an MBA in Marketing and Operations and has recently completed a certificate in Digital Marketing from the Indian School of Business.