Dean Seifert

Dean Seifert is the President & COO at Hinge Global. Prior to this, they were with Amazon for five years, where they served as the General Manager / Director - Dash Buttons & Dash Replenishment Services, Alexa & Smarthome team.

Under Seifert’s leadership, the Dash Replenishment business saw significant innovation and expansion, with the Dash Button technology and DRS (API-based shopping integration) services being launched in new geographies, categories and technology partners, including consumer electronics and appliance manufacturers.

Seifert led a 150+ person global team to expand the Dash Replenishment Service to smart devices (washers/dryers, dishwashers, pet feeders, printers, toothbrushes, etc.), launching it in Europe and Asia through 20+ appliances. The team also exceeded DRS-enabled endpoint goals (+66% YoY) and achieved the milestone of two million Dash Buttons sold worldwide since launch.

At Amazon, Dash products and services are founded on the idea that the best shopping experience is one where a customer doesn’t have to shop at all. The company develops highly differentiated shopping experiences for 1st- and 3rd-party connected devices, services, websites, and apps, driving innovation and growth for Amazon’s retail business and making the Internet of Things into something that’s truly useful for customers.

Dean Seifert's educational career includes a field in computer science from North Dakota State University.

Their manager is Fred Killingsworth, Founder & CEO. They work with Alyssa Karrasch - Vice President of Business Development, Jill Cappaert - Writing Director, and Jeanie Fye - Director of Seller Operations.