Hook
Firaas Rashid is an accomplished technology executive with extensive experience in leadership roles across various industries. Currently serving as the Founder and CEO of Hook since November 2020, Firaas is focused on developing a self-driving engine for revenue growth. Prior to this, Firaas held the position of CTO and Head of Customer Success for EMEA at AppDynamics from September 2017 to February 2020, where involvement began shortly after Cisco's acquisition. Firaas's earlier career at Credit Suisse spanned from September 2009 to September 2017, with progressive responsibilities including Director, where Firaas managed a team of 150 engineers and led a significant cost-saving initiative, and Vice President roles overseeing global production support for International Wealth Management and Sales & Trading Services.
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Hook
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Hook automatically ingests your product and revenue data to identify the highest potential customers. This data is used to proactively suggest actions for CSMs to drive positive engagement at scale – and then measure what works. Less guesswork, more time spent with the customers that matter.