César Melo is a seasoned executive with extensive experience in leadership roles across various industries, currently serving as the Chief Executive Officer of HIPPEAS Snacks since January 2021. Melo holds board advisory positions with VidMob and several startups, while previously overseeing operations as Senior Vice President at PepsiCo and leading global chocolate strategy at Mondelēz International. Earlier career highlights include executing turnaround initiatives at FGX International and driving marketing efforts at Colgate-Palmolive. Melo's education includes an MBA in International Marketing from The University of Salford and ongoing studies in Board Management at Columbia Business School.
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