Priyadarshini Vijay

Priyadarshini Vijay is a Product Marketer at Hippo Video since September 2017. With a background in Computer Science from Easwari Engineering College, Priyadarshini previously worked as an Email/Content Marketer at Zarget. In their current role, Priyadarshini has successfully developed email marketing workflows to enhance product activation and drive product usage through classified user campaigns. Priyadarshini is skilled in utilizing various tools like Drift, Hubspot, Zoho CRM, Intercom, and Fresh Marketer, and has contributed to increasing customer advocacy and website engagement. Through their efforts, Priyadarshini has identified cross-selling and upselling opportunities to improve customer loyalty and retention.