Marta Polanco

Director De Marketing at HIR CASA

Marta Polanco has a diverse work experience spanning several industries and roles. Marta'smost recent position is Director de Marketing at HIR CASA, starting in 2023. Prior to that, they worked as Director de Marketing y Comunicacion at Exitus Capital from 2020 to 2023. Marta also served as Director de BU Intelligence at Rebold from 2019 to 2020, where they were responsible for market share and innovation projects. Additionally, Marta worked as Director de Servicio a Clientes LatAm at Segmenta Group from 2017 to 2019, overseeing clients in the beauty industry. Before that, they held various roles at companies such as Campus Party México, GfK, SigmaDos México, Ipsos, Banco Santander Mexico, and BBVA Bancomer. Marta has experience in marketing, communication, market research, customer service, and credit management.

Marta Polanco completed their Licenciatura degree in Ciencias de la Comunicación from Universidad Intercontinental, which lasted from 1988 to 1992. Later, in 1997-1998, they pursued a CCN Diplomado in Marketing from Tecnológico de Monterrey. In 2011-2012, Marta attended Universidad Iberoamericana in Ciudad de México for a Diplomado in Fashion Marketing. Finally, Marta completed a Diploma in Digital Marketing and Fashion from CENTRO diseño | cine | televisión, which spanned from 2016 to 2017.

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