JB

James Bingham

Manager, European Sales Operations at Hitachi Construction Machinery (Europe) NV (HCME)

James Bingham is a seasoned sales and operations executive with extensive experience in the construction machinery and industrial sectors. Currently serving as Manager of European Sales Operations at Hitachi Construction Machinery (Europe) NV since March 2022, James oversees commercial operations across Europe, focusing on pricing, order and demand management, market intelligence, and customer service. Previously, James held various leadership roles at Linde from June 2000 to March 2022, including Associate Director of Sales & Customer Excellence, where responsibilities included leading eCommerce initiatives, sales governance, and managing a centralized inside sales team. James also directed customer service operations for a billion-euro business and demonstrated significant achievements in sales growth and operational efficiency. Earlier career experience includes key account management at GlaxoSmithKline. Educational qualifications include a degree in Business Management from Linde University and a professional diploma from the University of Leicester.

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