Allison Hough Wedan is a seasoned sales effectiveness and analytics expert with extensive experience in sales enablement across multiple organizations. Currently serving as a Sales Coach at Hitachi Vantara since December 2022, Allison focuses on decreasing sales cycle times and increasing deal sizes while enhancing the New Hire Onboarding experience. Previously, in roles such as Sales Enablement Manager at NetBase Quid and Manager of Sales Enablement at Ellucian, Allison successfully managed direct reports and implemented training processes that significantly reduced the time to first sale and opportunity. With a background in various sales roles, including key account management and inside sales at companies like Micro Focus and Amazon.com, Allison combines a thorough understanding of sales methodologies with a commitment to improving team performance. Allison holds a Bachelor of Science degree in Biology from Texas Christian University.