Alvaro Celis

Director at HITEC

Alvaro Celis is the Vice President of Worldwide Device and Consumer Channel Sales for Microsoft’s Consumer and Device Sales Division. Alvaro and his team are responsible for leading and enabling the global sales force accountable to drive the sales of Windows Devices and solutions built by Microsoft’s global and local device partners as well as selling of Microsoft Software and Consumer Cloud Services across Retailers, Distributors and Resellers partner channels.

Alvaro has been with Microsoft since 1992. Prior to working in Consumer and Device Sales, he was Vice President of the Sales, Marketing, Services, IT, & Operations Group for Microsoft Asia-Pacific, where he led a team that was responsible for sales, marketing, consulting, customer services and technical support for all of Microsoft’s products, services and technologies in the region. Prior to that, Alvaro led operations for Microsoft’s Multi Country Americas region, that includes the Caribbean, Central America, Bolivia, Ecuador, Paraguay, and Peru. Earlier in his career, Alvaro was General Manager of Microsoft’s Venezuela subsidiary, and in Guatemala and El Salvador, where his work to develop the business resulted in these countries becoming independent Microsoft subsidiaries. In his first role at Microsoft Alvaro was the Program Manager for Servers, Operating Systems and Development Tools in Venezuela.

Alvaro has been a leader on the transformation of the enterprise business around Cloud, Mobility, Big Data, Social and Security & Privacy, and for the consumer business around Retail, OEM and Online channels. He is a well-versed speaker on several industry topics including cloud computing, IoT, Mobility and national competitiveness. Lastly, Alvaro has been given the 2019 and 2020 HITEC 100 award for his influential and notable contributions to the Hispanic Professionals in the Technology Industry.

On a personal note, he graduated cum laude from Universidad Simón Bolivar, Caracas, Venezuela, with a degree in Computer science.

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