Nina Martinez

Nina Martinez has a diverse background in digital marketing, with a strong focus on paid advertising. Nina started their career as a Marketing Coordinator and Ophthalmic Assistant at Oasis Eye Care, where they improved patient experience within Latino and Native American demographics. Nina then worked as a Business Development Representative at Sport Durst - Millennium Automotive Group, where they improved lead quality and quantity within Latino demographics, expanding sales and service opportunities.

Nina's career in digital marketing started at Hive Digital, Inc., where they initially served as a Paid Search Analyst, performing comprehensive account audits and managing clients' budgets for pay-per-click and display advertising. Nina then moved on to become a Senior Paid Media Analyst at Three-Ships (formerly Three Ships Media), where they were responsible for data-driven strategy, implementation, and maintenance across various paid media platforms.

In 2014, Nina founded The Dots Media and served as the Founder and Principal Consultant. Nina led a team of marketing professionals in providing integrated marketing solutions and design services to established businesses and entrepreneurial start-ups. Their focus was on responsible marketing and creating cohesive strategies that resonated with clients' target markets.

In 2016, Nina returned to Hive Digital, Inc. as a Paid Advertising Manager, leading the company's paid advertising department. Their responsibilities included managing the department's operations, sales, and service development activities, as well as overseeing team performance and recruitment. Nina also specialized in paid media advertising, audience targeting, market segmentation, website analysis, and conversion optimization.

Throughout their career, Nina has demonstrated expertise in various areas of digital marketing, including paid media advertising, social media marketing, content marketing, SEO, and conversion analysis. Nina has a track record of achieving results for clients and has a passion for helping purpose-driven companies amplify their message online.

Nina Martinez attended Southwestern College in 2009, where they studied Biology. In 2004, they enrolled at NC Central University and pursued a degree in Biology and Art, completing their studies in 2007. Prior to that, they attended the NC School of Science & Math from 2002 to 2004. Apart from their formal education, Nina Martinez also obtained a certification in Google AdWords for shopping advertising from Google, although the specific dates of when they obtained this certification are not provided.