Willi Friderich

Founding Member

Willi Friderich currently serves as Interim Chief Executive Officer at Plumbers Co-op and Vellano, where exceptional quality in bathroom design is emphasized, along with roles as Independent Director for BIGA+ and Go Vita Group Ltd, and as a consultant for GLG and BHVI. Since 2019, Willi has advised various organizations across retail, FMCG, and social enterprise sectors on financial restructures, ERP implementation, and governance reviews. Previously, a significant tenure at ALDI Stores Australia included positions as Group CFO and Company Secretary, driving productivity and cost savings while overseeing corporate services. Willi holds a CPA designation from CPA Australia and has earned degrees in Nutrition and Dietetics, as well as Anatomy from the University of Sydney, and is pursuing an MBA at Macquarie Graduate School of Management.

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