Sirja Luomaniemi

Sirja Luomaniemi is a seasoned professional with extensive experience in business leadership and management. Currently serving as the Kaupallinen johtaja at HJK Helsinki since January 2021, Sirja also co-owns and operates Nousu Wellness and Event Stars Finland, both of which were established in April 2010. Prior to these roles, Sirja served as COO and partner at Nousu Wellness and Event Stars Finland/Brand Staff Oy, focusing on B2B wellness services and managing business operations. Additionally, Sirja has experience as an EKIN product specialist for Nike Inc. in Finland and as a production manager at Metronome Film & Television Oy. Sirja's educational background includes a Master's degree in Industrial Engineering and Management from Aalto University and a Bachelor of Commerce from the University of Wollongong and the University of California, Davis.