H/L Agency
Fernanda Fajardo is an accomplished media professional with extensive experience in media buying and planning. Currently serving as Associate Media Director - Buying at H/L Agency since March 2021, Fernanda has worked with notable clients such as McDonald’s, Toyota, AAA, and Upwork. Previously, in the role of Sr. Media Buyer at Red Mountain Weight Loss, responsibilities included developing annual media plans, negotiating with vendors, and conducting ROI analyses to assess campaign effectiveness. Fernanda's experience also encompasses positions as Sr. Media Planner/Buyer at Catalyst Media Design and Sr. Media Buyer at SproutLoud Media Networks, where media negotiations and campaign accuracy were key focuses. Fernanda's career began at TriSpark Media as a Media Planner/Buyer. Fernanda holds a Bachelor's degree in Computer Science from the Institute of Technology of Sonora.
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