Joe Latino

Joe Latino is an experienced market development and sales professional specializing in the cycling and outdoor industry. Currently serving as a Market Development Analyst and providing support for Norco Sales Agency at HLC since April 2021, Joe has previously held key positions including Regional Factory Representative at Intense Cycles and Senior Regional Sales Manager at Easy Motion - BH Bikes USA. Additionally, Joe owned Atlas Pro Rep, LLC, which offered representative services to various cycling brands in Florida. Joe's extensive background also includes roles such as National Sales Manager at Niner Bikes and Regional Sales Manager at both Pearl Izumi and Shimano American Corp. Joe's career in this field began with positions at Raleigh America, where Joe served as West Region Sales Manager and Territory Manager. Joe holds a degree from the University of New Orleans.