HLC
Justin Gottlieb is a seasoned professional in sales, marketing, and brand management, with extensive experience in the bicycle and consumer goods sectors. At Yuba Bicycles, Justin served as HLC Brand Manager, successfully leading a brand transition within the bicycle industry, and previously held the position of Director of American Sales & Marketing, where market reach and sales channels were significantly expanded through strategic initiatives. Prior experience includes leadership roles at Emerald Expositions, where a comprehensive communications and PR strategy was developed for major events, and Hudson Industries, where effective sales training and process overhauls enhanced client engagement. Justin also contributed to the resurgence of Baby Jogger as VP Sales & Marketing, driving substantial revenue growth post-bankruptcy. Educational credentials include a Bachelor of Science in Public Relations from the University of Florida and an MBA from Averett University.
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HLC
HLC is a leading distributor of bicycles, parts and accessories in North America. With headquarters in Levis, Quebec and Lexington, South Carolina the company has the largest IBD reach on the continent – servicing more than 5,500 retailers with 70 sales representatives and 4 regional distribution centers.