Genesis Perera

Genesis Perera has a diverse work experience spanning multiple roles in the digital marketing field. They are currently working as a Senior Digital Marketing Manager at HLK since September 2021. Prior to that, they worked as a Digital Marketing Manager at HealthCare.com from June 2020 to August 2021, where they also held the position of Digital Media Coordinator from August 2019 to June 2020. Before that, they worked as a Digital Marketing Specialist at Roar Media from October 2018 to August 2019.

Their earlier experience includes roles at Worldmedia Interactive, where they served as a Search Specialist from February 2018 to October 2018, Junior SEM Specialist from February 2017 to February 2018, and Digital Marketing Intern from November 2016 to February 2017. Additionally, they have experience working as an Assistant Manager at Vibes Surf & Skate Shop from October 2013 to March 2016, where they excelled in customer service, managed customer inquiries, and processed sales. Genesis has a strong background in digital marketing, with expertise in managing SEM, SEO, and paid social campaigns, optimizing performance based on ROI, and conducting A/B testing and keyword research.

Genesis Perera earned an Associate's Degree in Business Administration and Management, General from Miami Dade College from 2012 to 2014. Genesis then pursued a Bachelor's Degree in International Business and Marketing from Florida International University from 2014 to 2016. In addition to their formal education, Genesis has obtained multiple certifications, including the Display & Video 360 Certification Exam from Google in August 2022, Search Ads 360 from Google in July 2019, Google Adwords and Google Analytics in October 2016, and Retail Marketing and Management from Florida International University in August 2016.