Sarah McMann

Sarah Mcmann currently serves as Chief Digital Product Officer and CIO at HM Revenue & Customs since November 2018. Prior experience includes roles as Head of Contact Transformation and Optimisation at Vodafone from May 2016 to November 2018, and Head of Customer Improvement and Multi-Channel Optimisation at Direct Line Group from October 2011 to May 2016. Sarah has a proven track record in leveraging market insights to enhance customer experience, streamline costs, and drive revenue growth, alongside managing innovation execution for sustainable development. Additional experience includes leadership positions in sales at GE Capital and Npower. Sarah holds a Bachelor of Arts in Sociology and Public Media from the University of Leeds, completed between 1994 and 1997.